In this solo episode, Shintaro Higashi breaks down five key lessons he’s learned from decades of running and consulting for martial arts dojos, including NYC’s Kokushi Budo Institute and Kano Martial Arts. From the power of soft skills to safety, cleanliness, and even why black belts should pay, this episode offers real-world dojo business insights for gym owners, instructors, and aspiring martial arts entrepreneurs.00:00 Introduction & Dojo Background01:00 Starting Kano Martial Arts & Consulting Experience02:00 Lesson 1: Soft Skills Matter More Than Credentials04:00 Applying Sales Techniques from Pharma to Martial Arts04:30 Lesson 2: Safety Is the Top Priority05:30 Risk Management & Eliminating Dangerous Techniques06:00 Why Safety Supports the Growth of Judo06:30 Lesson 3: Cleanliness & Hygiene Systems07:30 Enforcing Hygiene Rules & Student Accountability08:30 Lesson 4: Most Students Aren’t Competitive Athletes09:30 Understanding Your Student Base & Why They Train10:30 Building an Inclusive, Supportive Dojo Culture11:30 Lesson 5: Even Black Belts Should Pay12:30 Retention Risks from Non-Paying Advanced Students13:30 Supporting Other Gyms as a Paying Visitor🚨 LIMITED-TIME OFFER: 40% OFF 🚨The All-in-One Instructional Bundle just got even better.Every major instructional. One complete system. Now at our biggest discount yet.Grab yours now at 40% off : https://higashibrand.com/products/all-instructionalsThis won’t last. Build your game today.🔥 Get 20% OFF FUJI Gear! 🔥Looking to level up your judo training with the best gear? FUJI Sports has you covered. Use my exclusive link to grab 20% OFF high-quality gis, belts, bags, and more.👉 https://www.fujisports.com/JUDOSHINTARO 👈No code needed – just click and save!Links:🇯🇵 Kokushi Budo Institute (The Dojo) Class Schedule in New York, NY 🗽: https://www.kokushibudo.com/schedule🇯🇵 Higashi Brand Merch & Instructionals: https://www.higashibrand.com📚 Shintari Higashi x BJJ Fanatics Judo Courses & Instructionals Collection: https://bjjfanatics.com/collections/shintaro-higashi/